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Consumer Behavior

Consumer Behavior

Consumer Behavior
English | ISBN: 0538745401 | 2010 | PDF | 448 pages | 12,6 MB

This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, First Edition, devotes ample attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, and the role of culture and society on consumer behavior. In addition, this innovative new text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies.


Author: goodofgamebler / Date: 6-12-2013, 03:56 / Comments: 0

Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World

Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World

Curtis P. Haugtvedt, ?Karen A. Machleit, ?Richard Yalch - Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World

Published: 2005-01-13 | ISBN: 0805851542, 0805851550 | PDF | 574 pages | 33 MB

Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.

Author: goodofgamebler / Date: 16-04-2014, 15:30 / Comments: 0

Consumer Behavior, 5 edition

Consumer Behavior, 5 edition

Wayne D. Hoyer, Deborah J. MacInnis, "Consumer Behavior, 5 edition"
English | 2008 | ISBN: 0547079923 | 672 pages | PDF | 20,2 MB


Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate climate.

Author: art_links / Date: 19-11-2012, 11:43 / Comments: 0

Consumer Research: Postcards From the Edge (Consumer Research and Policy)

Consumer Research: Postcards From the Edge (Consumer Research and Policy)
Consumer Research: Postcards From the Edge (Consumer Research and Policy) by Stephen Brown and Darach Turley
English | January 16, 1998 | ISBN-10: 0415173175 | 424 pages | PDF | 7 Mb


Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America.

Topics covered include:

* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research

Author: way_vs / Date: 21-06-2013, 12:14 / Comments: 0

Deception In The Marketplace: The Psychology of Deceptive Persuasion & Consumer Self-Protection

Deception In The Marketplace: The Psychology of Deceptive Persuasion & Consumer Self-Protection
Deception In The Marketplace: The Psychology of Deceptive Persuasion and Consumer Self-Protection
English | 2009 | ISBN: 080586086X, 0805860878 | PDF | 264 pages | 5 Mb

This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers' health, welfare and financial resources, reduces people's privacy and self-esteem, and ultimately undermines trust in society. Individual consumers must try to protect themselves from marketers' misleading communications by acquiring personal marketplace deception-protection skills that go beyond reliance on legal or regulatory protections. Understanding the psychology of deceptive persuasion and consumer self-protection should be a central goal for future consumer behavior research.

Author: sheva370 / Date: 11-11-2013, 06:47 / Comments: 0

Consumer Reports - May 2013 (USA/HQ PDF)

Consumer Reports - May 2013 (USA/HQ PDF)

Consumer Reports - May 2013
English | 64 pages | Consumer Reports - May 2013 | 109.17 MB

Ratings, recommendations, reliability reports, safety and price comparisons from the world’s largest consumer testing center. Helps consumers make better choices for everything from cars to cell phone service. The only magazine of its kind: Expert, independent, nonprofit. 100% unbiased. Consumer Reports accepts no outside advertising.

Author: quangvu168 / Date: 2-04-2013, 21:54 / Comments: 0

Consumer Reports - December 2013

Consumer Reports - December 2013
Consumer Reports - December 2013
English | PDF | 76 pages | 37.4Mb


Ratings, recommendations, reliability reports, safety and price comparisons from the world’s largest consumer testing center. Helps consumers make better choices for everything from cars to cell phone service. The only magazine of its kind: Expert, independent, nonprofit. 100% unbiased. Consumer Reports accepts no outside advertising.


Author: way_vs / Date: 5-11-2013, 07:04 / Comments: 0

Consumer Reports - October 2013

Consumer Reports - October 2013
Consumer Reports - October 2013
English | 64 pages | PDF | 60.26 MB

Ratings, recommendations, reliability reports, safety and price comparisons from the world's largest consumer testing center. Helps consumers make better choices for everything from cars to cell phone service. The only magazine of its kind: Expert, independent, nonprofit. 100% unbiased. Consumer Reports accepts no outside advertising.

Author: golemsonbi / Date: 6-09-2013, 01:31 / Comments: 0

Consumer Reports - July 2013 (HQ PDF)

Consumer Reports  -  July 2013 (HQ PDF)
Consumer Reports - July 2013
English | 68 pages | HQ PDF | 38.16 MB

Ratings, recommendations, reliability reports, safety and price comparisons from the world’s largest consumer testing center. Helps consumers make better choices for everything from cars to cell phone service. The only magazine of its kind: Expert, independent, nonprofit. 100% unbiased. Consumer Reports accepts no outside advertising.

Author: Brupt184 / Date: 5-06-2013, 17:39 / Comments: 0

Consumer Reports - July 2013

Consumer Reports  -  July 2013
Consumer Reports - July 2013
PDF | 68 pages | 35.3 Mb | English

Ratings, recommendations, reliability reports, safety and price comparisons from the world’s largest consumer testing center. Helps consumers make better choices for everything from cars to cell phone service. The only magazine of its kind: Expert, independent, nonprofit. 100% unbiased. Consumer Reports accepts no outside advertising.

Author: Brupt184 / Date: 5-06-2013, 17:00 / Comments: 0

Consumer Reports - August 2013

Consumer Reports - August 2013
Consumer Reports - August 2013
64 pages | 36MB | PDF | English

Ratings, recommendations, reliability reports, safety and price comparisons from the world's largest consumer testing center. Helps consumers make better choices for everything from cars to cell phone service. The only magazine of its kind: Expert, independent, nonprofit. 100% unbiased. Consumer Reports accepts no outside advertising.

Author: golemsonbi / Date: 14-07-2013, 14:55 / Comments: 0

Consumer Reports - July 2014

Consumer Reports - July 2014
Consumer Reports - July 2014
68 pages | 34MB | PDF | English

Ratings, recommendations, reliability reports, safety and price comparisons from the world's largest consumer testing center. Helps consumers make better choices for everything from cars to cell phone service. The only magazine of its kind: Expert, independent, nonprofit. 100% unbiased. Consumer Reports accepts no outside advertising.

Author: golemsonbi / Date: 6-06-2014, 16:05 / Comments: 0

Consumer Reports Magazine - September 2013

Consumer Reports Magazine - September 2013

Consumer Reports Magazine - September 2013
English | PDF | 64 pages | 33.9 Mb


Ratings, recommendations, reliability reports, safety and price comparisons from the world’s largest consumer testing center. Helps consumers make better choices for everything from cars to cell phone service. The only magazine of its kind: Expert, independent, nonprofit. 100% unbiased. Consumer Reports accepts no outside advertising.

Author: goodofgamebler / Date: 8-08-2013, 12:14 / Comments: 0

Consumer Reports May 2013 (USA)

Consumer Reports May 2013 (USA)

Consumer Reports May 2013 (USA)
English | 64 pages | HQ PDF | 109.17 MB

Ratings, recommendations, reliability reports, safety and price comparisons from the world’s largest consumer testing center. Helps consumers make better choices for everything from cars to cell phone service. The only magazine of its kind: Expert, independent, nonprofit. 100% unbiased. Consumer Reports accepts no outside advertising.

Author: asus123 / Date: 3-04-2013, 19:48 / Comments: 0

Consumer Reports - March 2014 (True PDF)

Consumer Reports - March 2014 (True PDF)
Consumer Reports - March 2014
English | 64 pages | True PDF | 9.00 Mb

Ratings, recommendations, reliability reports, safety and price comparisons from the world's largest consumer testing center. Helps consumers make better choices for everything from cars to cell phone service. The only magazine of its kind: Expert, independent, nonprofit. 100% unbiased. Consumer Reports accepts no outside advertising.

Author: golemsonbi / Date: 7-02-2014, 23:15 / Comments: 0

Consumer Reports - February 2014

Consumer Reports - February 2014


Consumer Reports - February 2014
English | PDF | 58 pages | 29.5MB


Ratings, recommendations, reliability reports, safety and price comparisons from the world’s largest consumer testing center. Helps consumers make better choices for everything from cars to cell phone service. The only magazine of its kind: Expert, independent, nonprofit. 100% unbiased. Consumer Reports accepts no outside advertising.

Author: goodofgamebler / Date: 3-01-2014, 04:25 / Comments: 0